Diaverum´s holiday dialysis approach awarded
London / Munich, 20 April 2015 – Diaverum, one of the leading renal care providers worldwide, has been awarded a High Commendation for Best Marketing Initiative at the 2015 Medical Travel Awards hosted by the International Medical Travel Journal (IMTJ). The prize acknowledges the Diaverum approach to building a broad network for enabling holiday dialysis and empowering renal patients to take an active role in their health and well-being.
“We are honoured to receive this award for our Diaverum Holiday programme. Dialysis patients are facing a strict schedule of three treatments per week, which often stops them from living a normal live. Our aim is to empower patients to enjoy their life and travel to their favourite destinations despite their illness. The Diaverum concept is built on trust and quality and ensures continuity of best care even when traveling abroad”, commented André Freitas, Head of Diaverum Holiday upon accepting the award in London this week.
In 2014, around 5.000 patients have gone on vacation as part of the Diaverum Holiday programme. Diaverum Holiday is based on a network of excellence driven by in-center coordinators and supported by many external partners such as patient associations and travel agencies for the benefit of the patients. The patient-centred approach includes a newly launched website with a specific Diaverum Holiday section, a clinic finder, easy-to-fill-in applications and specific advice on how to travel. In addition to that Diaverum is hosting a holiday dialysis annual meeting, uniting strong partners that share a patient-focused agenda.
“Enabling patients to travel is a true team effort. A strong network matters to reach as many Diaverum and non-Diaverum patients as possible to tell them about this opportunity to improve their quality of life. We are proud that our effort to develop a global holiday dialysis approach has been recognized and awarded by IMTJ”, explained Christine Buchberger, Director Marketing at Diaverum.
The Medical Travel Awards are owned, organised and produced by the International Medical Travel Journal (IMTJ). Since 2007 IMTJ provides insight into the medical travel and medical tourism sector and embraces themes that challenge healthcare providers around the world. The internationalisation of healthcare is key for IMTJ. The aim is to create a central focus for information, resources and opinion on medical travel.
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