Privacy Policy

This Privacy Policy and Cookie Policy apply to your interaction with Diaverum AB or any of its subsidiaries (collectively “Diaverum”, “we”, “us”, “our”) mainly at the web site (the “Site”).

Privacy Policy

This web site is provided by Diaverum AB, (the “Data Controller”).
Diaverum AB
Company org. no. 559140-5344
Visiting address: Hyllie Boulevard 35
Postal address: Hyllie Boulevard 39
SE 215 37 Malmö

Phone number: +46 46 287 3000

Diaverum AB as data controller is responsible for protecting your personal information, and our aim is that you will feel safe with the way we process your personal information. We process your personal information in accordance with this Privacy Notice and applicable legislation, as of May 25th 2018, the EU General Data Protection Regulation.

Your privacy is very important to us and we recognize your need for appropriate protection and management of any personal information you share with us. Therefore, we have developed this privacy policy (the “Privacy Policy”) which describes how we collect and use your personal information. The Privacy Policy applies mainly to information gathered by us from the Site but could include information from other sources; e.g. information gathered through offline sources or through other sites owned and managed by Diaverum’s affiliates.

Diaverum AB has appointed a Data Protection Officer who can be contacted by email: or postal address:

Diaverum AB

Data Protection Officer
Hyllie Boulevard 39
SE 215 37 Malmö
Phone number: +46 46 287 3000

Personal Information

Most of Diaverum’s services, features and functions on the Site do not require any form of registration, allowing you to visit the Site without telling us who you are. However, in order to make some services, features and functions available to you, we may request certain personal information about you. Such personal information may include, but may not be limited to,

  • your name,
  • the name of your organization (if any),
  • your e-mail address,
  • your mailing address and
  • your telephone number.

For some services, you may also be requested to provide certain limited medical information. Certain personal information may be mandatory, which means that if you choose not to submit it, it may not be possible for you to gain access to certain parts of the Site or for us to respond to your query.

In general, all information directly or indirectly linked to a natural living person is personal information. This includes photos and sound recordings of individuals even though no names are mentioned. Encrypted data and various types of electronic identities, such as IP numbers, are considered personal information if they can be linked to natural person.


Every location of the Site where you are requested to submit personal information will contain a link to this Privacy Policy. By accepting this Privacy Policy and submitting your personal information at such location, or by other means, you acknowledge and agree to Diaverum’s collection and use of your personal information as described in this Privacy Policy.

Use of Personal Information

Before collecting personal information, we will identify the purposes for which the information is being collected. We will collect and use your personal information solely with the objective of fulfilling those purposes and we will inform you of such purposes when we ask you for your information. For example, we may collect and use personal information to provide you with products or services or to bill you for products or services which you request. We may also use the information to market products and services which we think may be of interest to you, or to communicate with you for other purposes.

The lawful basis to collect, store and use the personal information include: 

  • legitimate interests for offering customized products and services, administering our website and business, personalizing our website for you, enabling your use of the services available on our website, dealing with inquiries and complaints made by or about you relating to our website
  • consent, your explicit and informed approval to the usage of your personal information
  • contractual necessity, if a contract between you and us is entered into

Your information will not be stored for longer than is necessary for the identified purposes, or to fulfill any regulatory or legal requirement, or until your consent is withdrawn.

No profiling or automated decision-making is performed using your personal information.

Disclosure to Third Parties

We will not sell, share or otherwise distribute your personal information to third parties except as provided in this Privacy Policy. We may transfer your personal information to Diaverum affiliates and other third parties with whom Diaverum has a contractual relationship in order to further process your information in accordance with the purpose(s) for which the information was originally collected, such as delivery of services, evaluation or technical support. Such transfer will only occur if the affiliate or third party has contracted with Diaverum that it will only use the personal information for the agreed upon purpose(s) and within the limits under which the information was originally collected.

We may disclose your personal information if we are required to do so by applicable law, court order or government regulation, or if such disclosure is otherwise necessary in support of any legal or criminal investigation.

Additionally, in the event of a reorganization, merger or sale, we may transfer your personal information to the relevant third party, provided that such party agrees to treat the personal information in accordance with this Privacy Policy.
We may obtain the services of outside parties to assist us in collecting and processing the information described in this section and all such third parties will be placed under the obligations described above.

Your Rights

  • You are entitled to know what personal information we are processing regarding you, and you can request a copy of such data.
  • You are entitled to have incorrect personal information regarding you corrected, and in some cases you may request that we delete your personal information (if, for example, the personal information is no longer necessary for the identified purpose).
  • If you have given your consent to processing of your personal information for an explicit purpose, you may always withdraw your consent.
  • You also have the right to object to certain processing of your personal information, and request that the processing of your personal information be limited. Please note that limitation or deletion of your personal information may result in us not being able to fulfil our obligations.
  • You are also entitled to extract your personal information in a machine-readable format and to transfer the personal information to another controller.

Your requests will be dealt with in a prompt and proper manner. Requests to delete personal information will be subject to any applicable regulatory or legal requirement.

To exercise any of you rights, you should contact us here:

Diaverum AB
Postal address: Hyllie Boulevard 39
SE 215 37 Malmö
Phone number: +46 46 287 3000

If you have any objections to or complaints about the way we process your Personal Data, you have the right to lodge a complaint with the relevant data protection supervisory authority.

Security and Confidentiality

To ensure the security and confidentiality of your personal information, we use data networks which are protected by, for example, industry standard firewalls and password protection. We have taken appropriate technical and organizational measures to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration and destruction.

Transfer of Personal information abroad

Since Diaverum is a multinational corporation, we have databases in different jurisdictions and we may transfer your personal information to one of Diaverum’s databases outside your country of residence. Consequently, your personal information may be transferred to a database in a country outside of the European Economic Area (“EEA”). These countries may not have similar data protection laws to the EEA. If we transfer your personal information outside of the EEA in this way, we will take steps to ensure that your personal information is adequately protected through appropriate safeguards, standardized data protection agreements or reliance of an EU Adequacy decision. We may transfer personal data to a country outside the EU/EEA without an adequate standard of protection in the following circumstances: with your explicit and informed consent, fulfilling a Contract or Legal Claim.

Cookie Policy and information

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from your use of their services. You consent to our cookies if you continue to use our website

This section summarizes the different types of cookies we use on the Site, their respective purpose and duration (i.e. how long each cookie will remain on your device) and how to prevent and/or delete cookies.
Please note that if you do not allow us to place cookies or disable the cookies that we use, this may impact your user experience while on the Site. You may disable cookies by using your browser settings, please be referred to “How to prevent and/or delete cookies” below.

If you change your mind about cookies you can, at any time, change your web browser settings and delete the cookies from your device.

What are cookies?

Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit a website. A cookie will usually contain the name of the website from which the cookie originated, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

What we use cookies for

The Site uses strictly necessary cookies which are essential to make the Site work correctly and are strictly necessary in order to enable you to move around the Site and use its features.

The Site also uses cookies which allow us to optimize the performance of the Site in order to enhance your website experience and to make the Site easier to use and to better tailor the Site to your interests and needs. Further, the cookies help speed up your future activities and experience on the Site by remembering user preferences such as language and font size. We also use the cookies to compile anonymous, aggregated statistics that allow us to understand how people use the Site and to help us improve its structure and content.

Cookies used on the Site

There are three types of cookies on the Site:
Persistent cookies, Session cookies and Third party cookies

Persistent cookies save a file for an extended period on your computer and are used, for example, with functions which describe what information is new since you last visited the particular website (how long the cookie remains on your device will depend on the duration or “lifetime” of the specific cookie and your browser settings). 
Session cookies are stored temporarily in your computer’s memory while you are visiting a website and surfing a page, and is used, for example, to determine what language you have chosen. Once you leave the website, the session cookie is deleted.
Third party cookies are cookies that belong to domains different from the one shown in the address bar, which open up potential for tracking the user's browsing history. We use Google Analytics and Ads, which also set cookies, to get a picture of how our visitors use the site and our marketing. These cookies do not contain identifying information about who the visitor is.

Our social media links with AddThis for, for example, Facebook, Google+, Twitter and Instagram also set cookies. These cookies do not contain identifying information about who the visitor is. For more info, see AddThis privacy policy:

More about Google Analytics

We use a tool called “Google Analytics” to collect information about use of the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit when they do so, and what other sites they used prior to coming to the Site. Diaverum uses the information we get from Google Analytics to maintain and improve the site’s content and technical performance to offer the best experience for the website visitor. Google Analytics collects the IP address assigned to you on the date you visit the Site. Diaverum does not combine the information collected using Google Analytics with other personal information. Google’s possibility to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics Terms of Service, available at, and the Google Privacy Policy, available at

You can prevent Google Analytics from recognizing you on return visits to the Site by disabling cookies on your browser. You also have the option to prevent data from being used by Google Analytics: (requires installation of a browser Add-on)

How to prevent and/or delete cookies

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.

Internet Explorer


Mozilla Firefox


If you disable the cookies that we use, this may impact your experience while on the Site, for example you may not be able to visit certain areas of the Site, or you may not receive personalized information.

If you use different devices to view and access the Site (e.g. your computer, smartphone, tablet, etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

If you wish to visit without saving cookies on your device after you close the web browser you can visit the site in a so-called private/incognito mode. Refer to your browser documentation on how to browse in private/incognito mode.

Read more about cookies here:

Information about the cookies used on the Site

This below list intends to give more information and illustrate some of the reasons we use cookies.

Cookie name





Created and read by the AddThis social sharing site JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. Statistics cookie.

2 years


Associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. Statistics cookie.

2 years


Used by the content network, Cloudflare, to identify trusted web traffic. Necessary cookie.

1 year


This cookie is used for aggregate traffic analysis to optimize web site content. Statistics cookie.

1 year


Used by Google Analytics to distinguish users. These cookies do not collect personal information, other than your computer's IP address to know from where in the world you are accessing the Internet. Statistics cookie.

2 years


Used by Google Analytics, main purpose is performance. Used to throttle the request rate - limiting the collection of data on high traffic sites. Statistics cookie.

10 minutes


Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Statistics cookie.

1 day


Preserves the visitor's session state across page requests. Necessary cookie.

Session cookie, expire when browser is closed


Stores the user's cookie consent state for the current domain. Necessary cookie.

1 year


Used by Facebook to support social sharing and the integration of Facebook services. See also Facebook documentation: Marketing cookie.

2 years


Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. See also Facebook documentation: Marketing cookie.

3 months


Registers a unique ID on mobile devices to enable tracking based on geographical GPS location. Marketing cookie.

1 day


Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Marketing cookie.

1 year


Recognises the user's device and what Issuu documents have been read. Marketing cookie.

10 years


Stores a unique ID (the HTTP Session token) for the duration of the user's browsing session on a site, and is strictly necessary for the functioning of the site. Necessary cookie.

Session cookie, expire when browser is closed


a geo-location cookie, so we know approximately where people sharing information are located. Information collected in aggregate form. Statistics cookie.

13 months


Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads. Marketing cookie.

13 months


Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites. Marketing cookie.

8 months


This cookie is used to send data to Google Analytics about the visitor's device and behavior. It tracks the visitor across devices and marketing channels. Marketing cookie.

Session cookie, expire when browser is closed


This cookie is set by the YouTube video service on pages with embedded YouTube video. Marketing cookie.

Session cookie, expire when browser is closed


Used to store your language and local preference. Preference cookie.

1 month


The uvc cookie is one of the cookies used to track usage of the service. It allows a user to share a webpage with many social sites. Statistics cookie.

13 months


Cookies needed for the Facebook social plugin. See also Facebook documentation: Marketing cookie.

Session cookie, expire when browser is closed


A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old. Marketing cookie.

6 months


Registers the user's sharing of content via social media. Statistics cookie.

13 months


Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Marketing cookie.

Session cookie, expire when browser is closed

Notification of Changes

Diaverum reserves the right to amend this Privacy Policy from time to time. The date of last modification is stated at the end of this Privacy Policy. If we make any changes to this Privacy Policy and the way in which we use your personal information, we will post these changes on this page. Please check our Privacy Policy on a regular basis. If at any point we wish to use your personal information in a manner different from that stated at the time it was collected, you have the right to be notified by us, and where applicable, give your consent to use your personal information in this different manner.

Questions or Comments

If you have any questions or comments regarding our Privacy Notice, Cookie Policy or Terms of Use, please contact us:
Diaverum AB
company org. no. 559140-5344,
Hyllie Boulevard 39
215 37 Malmö
Phone number: +46 46 287 3000

Date of last modification: