London, 23 September: Diaverum, the world-leading renal care provider, was last night the proud recipient of the Corporate and Financial Awards’ gold prize for ‘Best Corporate Website: International’.

The awards, run by Communicate Magazine, are now in their tenth year of operations, and include categories such as ‘Best Website’ and ‘Most Effective Crisis Communications’ among others, providing a true industry benchmark. The awards programme celebrates and showcases best-of-class work in corporate & financial communications, providing recognition for the efforts of staff, companies, agencies and beneficiaries.

Diaverum’s corporate website, which launched in July 2020 under the company’s new branding identity, was developed by the company in close collaboration with London-based agency, MerchantCantos. It was recognised by the judging panel for its outstanding features and content that have gone above and beyond to create a compelling online identity for the renal care provider. Commenting on the award, Diaverum’s CEO, Dimitris Moulavasilis, stated: “We are extraordinarily proud of our new website, which is a true reflection of our patient-centered approach and our values, in digital form. The new identity, which evokes compassion, emotion and a sense of care, reflects the focus of the project: empowering patients and elevating their voices within the industry”.

Kirsty Bashforth, Diaverum’s Chief People and Culture Officer, added: “This award is a fantastic testament to the strength and agility of the teamwork between Diaverum & our partners. The recognition received today should compel us all to continue driving Diaverum’s True care culture across everything we do”.

This accolade is the latest in a series of awards to recognise Diaverum’s marketing efforts; its ‘True Care’ rebranding project won ‘Best Brand Evolution’ and ‘Best rebrand of a Digital Property’ at the Nordic Awards earlier this year.  Commenting on this, Joanna Borczak, Diaverum’s Director of Global Marketing & Societal Engagement said: The overarching goal for our website was to ensure our True care culture and our patient-centred approach were reflected in all its facets. I am very proud for this amazing teamwork and all of our refreshed country sites that are easy to navigate even for our elderly patients.

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